# Shipcraft

> Shipcraft matches founders with proven growth playbooks to go from stuck to $100K ARR. Take a 2-minute diagnostic quiz, get matched with the best strategies for your situation, and execute step-by-step.

Shipcraft is a web application for entrepreneurs and early-stage founders who are stuck at the idea, build, or distribution stage of their business. It provides a diagnostic quiz that assesses the founder's stage, budget, skills, and timeline, then matches them with the most relevant growth playbooks from a library of 10 proven strategies.

## Core Product

- **Diagnostic Quiz**: A 2-minute assessment covering stage (idea/build/distribution), budget, skills, and timeline. Produces a ranked match of growth playbooks.
- **Growth Playbooks**: 10 step-by-step execution guides, each targeting a specific growth strategy. Every playbook includes tasks, resources, timelines, examples, and pro tips.
- **Task Tracking**: Check off tasks as you complete them, track progress across playbooks, and log MRR milestones.

## The 10 Growth Playbooks

1. **Language Arbitrage** — Translate and localize existing products into underserved language markets. Best for: distribution stage, bootstrap budget, marketing skills. Time to first dollar: 2-4 weeks.
2. **Signal Hunting** — Mine forums, reviews, and social media for validated problems people are already paying to solve. Best for: idea stage, bootstrap budget, marketing skills. Time to first dollar: 3-6 weeks.
3. **High-Ticket Outbound** — Use targeted outreach to land high-value B2B clients. Best for: distribution stage, small budget, sales skills. Time to first dollar: 2-4 weeks.
4. **AI Search Strategy** — Optimize content and products for AI-powered search engines and assistants. Best for: distribution stage, small budget, technical and marketing skills. Time to first dollar: 4-8 weeks.
5. **Wave Surfer** — Identify and ride emerging platform trends before they peak. Best for: idea and build stages, bootstrap budget, technical skills. Time to first dollar: 2-6 weeks.
6. **Waitlist Flywheel** — Validate demand and build an audience before writing code. Best for: build stage, bootstrap budget, marketing skills. Time to first dollar: 4-8 weeks.
7. **Micro-Acquisition** — Buy small, undervalued digital assets and grow them. Best for: idea stage, funded budget, technical and marketing skills. Time to first dollar: immediate.
8. **Community-Led Growth** — Build a community around a problem space and monetize through trust. Best for: idea and distribution stages, bootstrap budget, marketing skills. Time to first dollar: 6-12 weeks.
9. **Productized Service** — Package a repeatable service as a fixed-scope product. Best for: build stage, bootstrap budget, sales and design skills. Time to first dollar: 1-2 weeks.
10. **Platform Arbitrage** — Leverage marketplace platforms to reach buyers with built-in demand. Best for: distribution stage, small budget, marketing skills. Time to first dollar: 2-4 weeks.

## Pricing

- **Free**: Diagnostic quiz, top 3 playbook matches with preview of first step.
- **Pro** ($29/month or $199/year): All 10 playbooks unlocked, full task tracking, MRR milestone tracking, task notes, weekly strategy tips.
- **Lifetime** ($299 one-time): Everything in Pro forever, all future playbooks, 1x 30-minute strategy call, founding member badge.
- 14-day money-back guarantee on all paid plans.

## Target Audience

Shipcraft is built for:
- Solo founders and bootstrappers trying to find product-market fit
- Technical founders who can build but struggle with distribution
- Marketing-oriented founders who need a systematic execution framework
- Early-stage entrepreneurs with $0-$5,000 budgets seeking their first revenue

## Key URLs

- Homepage: https://www.shipcraft.app/
- Diagnostic Quiz: https://www.shipcraft.app/diagnostic
- Pricing: https://www.shipcraft.app/pricing
- Blog: https://www.shipcraft.app/blog

## Blog

The Shipcraft blog publishes actionable growth strategies and founder insights. Topics include distribution strategy, founder archetypes, product-market fit, and execution frameworks. Written by Phil Mesnildrey.

## Contact

- Website: https://www.shipcraft.app
- Author: Phil Mesnildrey